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There's an incredible amount of insight to be gained from interviewing which can help to create a dynamic understanding of the challenge at hand.  This type of insight could come from understanding belief structures, personal perceptions, and emotional underpinnings to name a few. Many times, the value of an interview comes not from the spoken words but from an attention to body language or from observing a person's surroundings. Book, articles and the internet will never give you these gems which is why talking to people is absolutely invaluable!